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There are also some other values you can add to your code to monitor terms you are going after, or even specific content. Furthermore, you can track not only the source and the medium (radio, newspaper, coupon, etc.), but even individual campaign names like “Fall Chevy Sale.” Keep Tabs on Every Messageīy creating a separate UTM code for TV commercials and print ads, for example, you can get data on which generates more traffic, conversions, etc. This will give you the ability to track how a weekly newspaper ad, coupon, radio ad, or TV commercial is working without having to create custom landing pages for each campaign. This can be used in a variety of campaigns, including tracking email marketing, paid search, and more.Ī common use of UTM code is to create a vanity URL for each offline campaign, and then redirect that URL to whatever forwarding address you assign to it - most likely your main domain. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. What is a UTM code?Ī UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This simple technique can link your marketing practices to Google Analytics and give you the data you need to support an idea or switch gears to try something else.
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One fantastic way to track your results is to use UTM (Urchin Tracking Module) codes.
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UTM Codes are a great way to see the results of your offline marketing.Īs consumers, we’re hit with so many marketing messages that we may not even notice them all, but as marketing professionals, knowing how to track results for your online and offline campaigns is extremely important for measuring which marketing efforts are working for your company… or not.